Instagram, with its seven hundred million monthly active users, has become a great marketing platform for businesses today. With its growth targeting, detailed analytics, promotional tactics and marketing tools, Instagram is definitely a great arsenal in your digital marketing tool kit.

Many brands are marking their presence on Instagram just like a normal user, but how confident are you for obtaining positive results, and are you able to measure the impact of their posts on the network? So the difficulty remains: Who will you reach on Instagram? How will you reach them? How effectively are you using this platform? How can you tell if you’ve done a good job?